Roaly Merchandises, Inc. was established in 1990 and is Taiwan’s first original equipment manufacturer (OEM) of ski goggles. Our primary products include ski goggles, as well as motorcycle goggles, off-road goggles, military goggles, paintball protective eyewear, and safety goggles.
In the early stages, through the efforts of our president and trade partners, our ski goggle production steadily increased, reaching an annual peak of over 100,000 units. In the past, we collaborated with a U.S. distributor to develop and sell ski goggles and sunglasses under the “ROOLY” brand in the United States. Later, the U.S. distributor sold the ROOLY brand, and to avoid trademark confusion, we rebranded our company name from “ROOLY” to “ROALY,” adopting it as our proprietary brand and trademark.
Our primary customers are located in snowy regions of high-latitude countries, including Japan, Europe, and North America. In recent years, the growing popularity of winter ski tours and skiing activities in Taiwan has also contributed to a gradual increase in the local market demand.
Currently, we focus on maintaining stable production volumes for our existing clients, ensuring high-quality output, and achieving cost control. Looking ahead, we aim to align with technological advancements by integrating AI and mobile devices to develop smart ski goggles, providing enhanced solutions for professional skiers.
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